• Sliders suck and should be banned from your website

      Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site by loading extra JavaScript.

      Michiel Heijmans/ Yoast- 37 readers -
    • Top WordPress plugins every site should have

      WordPress in itself is a decent system but plugins can really take it to the next level. Adding top WordPress plugins can make WordPress into the Swiss Army Knife of websites: just pull out whatever functionality you need for your specific site! Top WordPress plugins Many people have asked us for our list of top WordPress plugins.

      Michiel Heijmans/ Yoastin Blogging- 38 readers -
    • The perfect WordPress SEO permalink structure

      In the past we received a lot questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of your permalink structure.

      Joost De Valk/ Yoastin SEO Blogging- 41 readers -
  • How to set up a cornerstone content strategy with Yoast SEO?

    On your site, you’ll probably have a number of articles that are most dear to your heart. Articles you really want people to read. Articles you want people to find with Google. At Yoast, we call these articles your cornerstone articles. How do you make sure these articles pop up in a high position in the search engines? And how could the Yoast SEO plugin help you set up a corne ...

    Marieke Van De Rakt/ Yoastin SEO Content How To's- 9 readers -
  • Ask Yoast: Finding the best keyword strategy

    Doing keyword research is a vital part of your content SEO strategy, but can be a long and difficult process. It’s just not easy to get into the heads of your audience: what words and phrases could they be using? What is their intention when searching? Another important aspect to check is whether it’s realistic to try to rank for a certain keyword or keyphrase, especially if th ...

    Joost De Valk/ Yoast- 16 readers -
  • SEO basics: What is UX (and why bother)?

    You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t forget working on it if you want to rank high in Google. On top of that, we’ll shortly give you some pointers what to do to keep the users of your website satisfied.

    Yoastin SEO- 7 readers -
  • Calling to the next action

    Every website needs a proper call-to-action. Since I wrote the first version of that post way back when we have often been referring to that same post. It seems very hard to add focus to a homepage, somehow. I might be going out on a limb here, but I also think theme developers should design with this in mind.

    Michiel Heijmans/ Yoast- 9 readers -
  • How to semantically link entities to your content

    Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity or the candy bar entity? The context you giv ...

    Yoastin Content How To's- 8 readers -
  • SEO basics: What is search intent?

    SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff, or to attract more regular visitors. A nice tactic to get more traffic to your site is optimizing your content for words people use.

    Marieke Van De Rakt/ Yoastin SEO- 9 readers -
  • Ask Yoast: Changes to your site and the search results

    Whenever you make some big changes to your website, for instance to your brand name, you’re probably eager for these changes to show in the search results. Unfortunately, it can take a while for Google to crawl your site again and until then, it will show the indexed version of your site in the results, without the changes.

    Joost De Valk/ Yoast- 9 readers -
  • How to use Yoast SEO: The readability analysis

    Everybody knows the colored bullets in Yoast SEO. There are two parts to the traffic light system, namely the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected as readable content is incredibly important if you want your site to succeed.

    Yoastin SEO How To's- 11 readers -
  • 3 SEO quick wins to implement right now

    We’re all ready for a new year of increasing sales, lifting engagement and giving our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website for 2018. In this post, I will show you three things you can do right now to improve your website for your visitors, and for Google in the process.

    Michiel Heijmans/ Yoastin Social SEO- 11 readers -
  • Yoast SEO 6.1

    Welcome, 2018! And welcome to our first release of 2018: Yoast SEO 6.1. This is the first in a long line of new versions to be released in this new year. Yoast SEO 6.1 is mainly a bug fix release that makes sure that your favorite plugin runs like butter. Find out what’s new! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - ...

    Yoast- 8 readers -
  • Ask Yoast: Still minify and concatenate CSS and JS files?

    To work properly, websites contain multiple CSS and JavaScript files. These must be fetched from the server by the visitors’ computer, to fully load a webpage. In the old standard, HTTP/1, only one request at a time could be handled, so minifying and concatenating multiple files was a good idea. Otherwise, visitors would experience a slow website because of too many requests.

    Joost De Valk/ Yoast- 11 readers -
  • Don’t make your focus keywords too long

    It can be a great strategy to focus on long tail keywords. But don’t go overboard there. Trying to rank for very long keyphrases usually makes your text a terrible read. Why is that? And what should be your strategy for those long keywords? Let me tell you all about long focus keywords in this post! Focus keywords and focus keyphrases If you’re using our Yoast SEO plugin to opt ...

    Marieke Van De Rakt/ Yoast- 9 readers -
  • Yoast SEO: How to use the internal linking tool

    The article you are about to read is probably one of the easiest posts I have written in a long time, as its subject is right there next to the edit screen in WordPress: the internal linking tool, which is a part of Yoast SEO Premium. I have only written three lines right now, but I already have some general suggestions of posts to link to, like the one with our 12 most read posts of 2017.

    Michiel Heijmans/ Yoastin SEO How To's- 8 readers -
  • Ask Yoast: Dealing with holiday gift sets after the holidays

    With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or product was a great success, and you want to offer it ...

    Joost De Valk/ Yoast- 12 readers -
  • Always improving: Yoast SEO in 2017

    A year always seems like such a long time. But whenever we reach the end of one, we tend to say: where did it go? That’s definitely the case for developing and using software. We’re so invested in Yoast SEO that we sometimes forget when we added a feature because we use it so much. So, now’s the perfect time to give you a brief overview of the evolution of Yoast SEO in 2017.

    Yoast- 11 readers -

Yoast

The Art & Science of Website Optimization

Additional author: David Mihm
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