- Our Blog
July 25, 2017 You voted. We researched. The final list is ready. Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The most crazy/awesome thing about the voting this year? We had over 17,000 votes! Yes, 17,000! It was an epic battle almost as good as anything you’d see on Game of Thrones (almost….
November 13, 2017 We all want to be able to see the future, especially when it comes to the world of PPC. With the industry constantly changing, it’s easy to feel behind and like your competitors are one step ahead of you. But luckily, we have a panel of experts who are psychic – okay, maybe not psychic – but have been watching the trends and are excited to share their pred ...
September 11, 2017 It’s never too early to start thinking about your holiday shopping strategy. Even months before the holidays, you need to start looking at your traffic from last year, pitching budgets, and analyzing your data to make sure your performance improves this year. And, as the industry is always changing, we have some new guidelines and products to introduce to ...
Loyal PPC Hero readers know that we’re big fans of the automation software Supermetrics. The product’s Google Sheets add-on is a powerful tool for PPC marketers to accomplish a wide-variety of tasks; from creating reports to automating bids and budgets, the tool allows digital marketers to work more efficiently and save a ton of time.
New year, new you…new updates! With 2018 finally here, Bing is rolling out some awesome new features that you’ll need in your marketing strategy. We’re going to release the most wanted Bing pilots that are coming out based on YOUR requests, the scoop on what Bing is working on for the future, and the coolest new tools that are going to be at your fingertips. ...
Cross-account conversion tracking is not a new feature of AdWords, a matter of fact, it has been around since 2013. However, you may need a reminder that this exists, a refresher on specifics, or maybe you’re just new to the PPC game. What Is It and Why It’s Useful Firstly, cross-account conversion tracking requires an MCC.
That’s right, your chance to win one of three FREE tickets to Hero Conf Austin, our annual all-PPC conference, begins on Tuesday! As an avid reader of PPC Hero and friend of Hanapin Marketing, we’d like to say thanks by offering up the chance to win your way to Hero Conf Austin, April 16-18, on us! We have 3 golden tickets for Hero Conf Austin and all you have to do is follow three simple ste.
An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that question. So, choosing the right model for your account is important. In this blog, we’ll cover a quick overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, ...
Have you ever had to create a PPC campaign to hype an event? Facebook event campaigns allow you to drive event attendees by leveraging the social nature of the platform. The highly focused audience targeting means that Facebook can be highly effective during the short life of an event campaign. The goal of this blog post is to show you how to build a Facebook Events campaign an ...
When we get feedback on ways to make Hero Conf more relevant, more actionable, and more meaningful, we take it pretty seriously. It’s our most powerful tool in creating an event we believe helps our industry thrive. And we’ve used that information to build our best event yet, April 16-18 at the Hilton Austin.
Down the straight and narrow. Right? Right. Not right. Think outside the box. Too outside the box? Yes. No. I don’t know. Tasks vs. Strategy The business world is all about balancing task-driving and strategy-driving. Marketing is no exception. Tasks and strategies go hand in hand, but it’s important to have every task point toward an overarching strategy or a strategic goal.
It’s the most wonderful time of year – budgeting season! With a new year comes a fresh slate when it comes to spend, so where do you start in terms of prioritizing where the money should go? With a carefully calculated strategy, you could find exponential success in 2018. In this webinar, Shape CEO Jon Davis and Hanapin Director of Services ...
Calling it now: automation will be the top buzzword of 2018. In all fairness, automation has been and will continue to be a major conversation in nearly every industry. Digital marketing seems to be at the very forefront of this trend. Account managers are increasingly adopting machine learning based strategies for bidding, targeting, and creative delivery.
With the ever-changing PPC landscape, we’re always looking for new ways to access, manipulate, and analyze data. The Account Analyst team at Hanapin has begun working with RStudio as a tool to do just that. This article is a basic intro to RStudio, describing what it does and why you’d want to use it for your PPC endeavors.
Adwords accounts are sometimes like children, your job is to take of the account and watch it grow. But also like children, having all of your children healthy at the same time is not always a given. There are going to be times when one of your accounts is underperforming and will need some extra TLC.
It wasn’t easy. After wading through hundreds of speaking pitches, and completing our thorough review process (more on that in a minute), we’re excited and proud to roll-out what we think is our best Hero Conf agenda yet! Jam-packed with brand-new, and truly innovative PPC content, we can’t wait to share the best and latest our experts have to offer.
5. It’s packed with PPC resources. In every issue, we give you the latest industry whitepapers and reports, how-to guides, upcoming webinars and news about our all-PPC conference, Hero Conf. You can get all the industry updates and changes before anyone else. 4. Our content is written and produced by PPC experts. Our whitepapers and guides are written by the PPC experts at Hanapin.
Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn’t grow at the same pace, if at all. This creates an ever-growing gap between the number of potential PPC strategies and our ability to act on them. This gap creates that overwhelming feeling you have every time you see a headline from Google/Bing/Facebook etc.
Digital ad strategies, tactics and news from Hanapin Marketing.